Marketing for a non-profit is not an easy task. You need to think outside the box and find ways to stand out from the crowd. If you’d have a big budget, it’s even more important to get creative and find cost-effective ways of promoting your business. Video marketing is relatively cheap, can be recorded and edited using simple tools such as Microsoft Word, and uploaded to third-party platforms for sharing with very little effort. A well-produced video that solves a problem or helps educate viewers is an excellent way to gain trust, build rapport, and provide value. Here are three ways your non-profit could benefit from video marketing.
Build trust with your audience
Video marketing builds trust because it humanizes your business. When people see you on video, they’re more likely to think of you as a person rather than a faceless company. This helps build rapport and makes them more likely to be receptive to your message.
Educate your audience and provide value
A well-produced video that solves a problem or helps educate viewers is an excellent way to gain trust, build rapport, and provide value. We live in an age where people are constantly looking for information online. If you have valuable information to share with your audience, consider creating a video that educates them on the topic. You can use YouTube or other platforms to upload this video and drive traffic to your non-profit’s website. The idea is simple: by educating viewers on a topic they want to learn more about and providing them with valuable content, you are educating them on why your non-profit is relevant and worth supporting. This strategy also works because it provides value to your audience. When someone sees the video and is interested in learning more about the topic at hand, they may be willing to donate money or volunteer their time once they visit your website.
Help you find out what content your audience wants to see
One of the easiest ways to engage with your audience is to ask them what they want. If you know enough about your target audience, you should be aware of a few common issues that they face. One way to do this is by using a poll or survey to ask them what topics they want to be covered in future videos. For example, let’s say you are in the food industry and you have a blog about recipes on it. You could run a quick poll asking your readers if there are any specific reasons why they enjoy cooking and pick one of those as the topic for your next video. By doing this, you will have created content that is more likely to engage with your target audience and help them get the information they need from your business.
Conclusion
In today’s world, it’s all about content. Video content is a great way to produce high-quality content that will engage your audience. If you want to get started, here are three ways your non-profit could benefit from video marketing. 1. Build trust with your audience 2. Educate your audience and provide value 3. Help you find out what content your audience wants to see.
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