Ways Your Non-Profit Organization Can Benefit from Social Media

6 Ways Your Non-Profit Organization Can Benefit from Social Media

Social media has been an instrumental part of non-profit organizations in recent years. According to the “2013 Nonprofit Social Media Report,” 74% of nonprofits use social media for fundraising, 60% for advocacy and education, and 43% use it as a tool for donor development. If you want to reach more people who care about your mission, then social media can help. Here are six ways your nonprofit can benefit from social media for ngo:

Volunteer Management

One of the best ways your nonprofit can use social media is to improve volunteer management. You can post about community service events or ongoing projects and ask for help from others in your network. You can also use a tool like VolunteerSpot, which will send out reminder emails and text messages to volunteers.

If you want to increase volunteerism and capture more potential donors, then you should take advantage of social media for ngo.


1. Facebook: Social media fundraising is at an all-time high in 2013, with 63% of nonprofits using it to raise funds.

2. Twitter: Nonprofits are using Twitter to share information and engage with followers. For example, organizations like the American Red Cross (@RedCross), World Wildlife Fund (@WWF), and Amnesty International (@Amnesty) use this platform to share their successes and ask followers for donations.

3. YouTube: This video-sharing website is another tool nonprofits can use for fundraising efforts. Organizations like the National Wildlife Federation (@NWF), Big Brothers Big Sisters of America (@BigBizSibs), and the ASPCA (@ASPCA) post videos asking for donations from viewers who care about animals, children, or animal welfare respectively.

4. LinkedIn: Nonprofits can also use this professional social networking site to fundraise by sending direct messages to potential donors who have shown interest in their organization’s work and reach out on behalf of those who cannot speak for themselves.

5. Instagram: Posts on Instagram can generate instant donations because of the photo-sharing app’s popularity among younger generations.

Advocacy and Education

Nonprofits use social media to advocate for their cause and educate their followers. For instance, National Resources Defense Council (NRDC) uses its Facebook page to gain support for environmental issues. NRDC also spreads awareness of environmental issues with its Twitter account, where it tweets about climate change, the BP oil spill, water pollution, and more.

Donor Development 

Social media for ngo is an effective way to develop new donors. Organizations can use social media to educate followers on the work they do. As it’s more personal, users are more likely to respond and donate than if they had only read a pamphlet or seen an advertisement.


Social media is a great way for your nonprofit to communicate with its supporters. You can use social media to get feedback, answer questions, post fundraising campaigns, and much more.

Connecting with Your Community

Social media can help you connect with your community. If you’re interested in attracting new donors, creating a buzz about your cause, or simply getting the word out about what you’re doing to make the world a better place, it’s important to use social media in your organization. Social media is one of the fastest ways to disseminate information. It’s also a great way for people to know about your cause and get involved.

Organizations that want to raise money might try using sites like Facebook and Twitter for fundraising efforts. To make these efforts successful, nonprofits should focus on posting content that makes people feel good about donating their money and time. This might include stories of people who have been helped by the organization, how donors are making an impact, or pictures showing what they do to serve others. This type of content will encourage people who care about the mission of the organization to donate or share their posts with their social networks.