In this era of social media and viral content, NGO campaigns can be more powerful than ever before. With the advent of new technologies and the way we consume information, campaigns need to tap into that to spread their message. Campaigns for organizations like Amnesty International and World Vision are using innovative communication techniques such as mobile phone donations, viral videos, and social media to reach a wider audience. These techniques give NGOs the ability to transfer their messages quickly to the public, regardless of location or time zone. So how do these powerful campaigns work? Let’s explore some examples below.
The Importance of NGO Powerful Campaigns
Non-governmental organizations (NGOs) are responsible for immense impact in the world. From distributing humanitarian aid to human rights advocacy, NGOs have a significant effect on global society. When it comes to fundraising, many nonprofit organizations utilize a variety of techniques and strategies to solicit contributions from donors. These include things like direct mail campaigns, telephone campaigns, and email campaigns.
Some NGOs have taken these methods one step further by exploring new digital platforms and innovative communication techniques such as mobile phone donations, viral videos, and social media to reach a wider audience. For example, World Vision began using text message donations and mobile marketing in 2010. In only two years they had collected over $10 million in donations via their mobile phones. One of the most successful examples of an NGO campaign is Amnesty International’s “We Are All Human” campaign which was launched in 2008 and helped raise over $3 million for the organization’s work.
Innovative Communication Techniques
Innovative communication techniques give organizations the ability to use more than just a traditional website or mailing list to spread their message. For example, Amnesty International has an app called “Activist” which allows users to donate on their cell phone and complete other actions on their smartphone. Another example of innovative communication is World Vision’s viral video campaign, which was created in response to 2012’s devastating drought in East Africa. The video shows a 12-year old Kenyan girl named Nafisa who hopes to one day attend school and become a teacher.
The campaign makes it easy for people all over the world to donate and be involved in helping this girl have access to clean water and education.
There are many other ways that NGOs can use innovative communication. For example, World Vision is also using Snapchat as a tool for fundraising. They created a “Good Luck America” Snapchat filter that asks people to snap pictures with it when they’re watching the Rio Olympics for donations…
Mobile phone donations
Mobile phone donations are a new way for those in need to receive financial support. This means that when someone donates, it can be as simple as sending a text message or making a phone call.
For example, through the Red Cross’s text-to-donate campaign, you can donate $10 by sending the text “REDCROSS” to 90999. The money is then automatically added to your phone bill or deducted from your prepaid account. If you want to donate $5 after that, all you need to do is send another text message indicating that donation amount and then send again if you want to donate more when your time limit has expired.
Viral videos
NGOs are using viral videos to create awareness for their causes. These videos often contain shocking or humorous content that people will want to watch and share with others. For example, the video “Kony 2012” was a viral video created by the Invisible Children organization. The video attempted to make Joseph Kony famous to bring him to justice. It’s unclear what the impact of the campaign was, but it’s an example of how NGOs can use viral videos to spread awareness.
Social media
Social media is a powerful campaigns tool for NGOs as it allows them to reach out to an international audience. Organizations like Amnesty International have taken advantage of this by creating campaigns that are specifically tailored to social media platforms. For example, they created the #DontDeleteFacebook campaign which was designed to promote their values and practices as well as raise awareness about human rights violations on Facebook. They also created the #DearMark campaign which targets Mark Zuckerberg and other Facebook executives to protect users’ information from being sold or misused. These social media campaigns allow more people to learn about these organizations’ work and how they can get involved.
What is social media?
Social media is a way to share information and content with other people on the internet. It’s a powerful way for organizations like Amnesty International and World Vision to spread their message throughout the world. Social media includes sites like Facebook, Twitter, Instagram, YouTube, etc.
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