How to Write the Perfect Fundraising Page

How to Write the Perfect Fundraising Page

Have you ever wanted to create a fundraiser for a cause you care about, but weren’t sure how to start? This blog post will walk you through the process of creating a fundraising page for any type of organization, event, or cause. We’ll go over what goes into the perfect fundraising page and how to get started!

Writing a fundraising page can be challenging. But don’t worry- we’re here to help. In this blog post, we’ll go over everything you need to know about fundraising pages: from building your organization’s credibility and understanding what makes a great page, to make it easy for people to donate.

What makes a great fundraising page?

The content on your fundraising page should be geared towards your potential donors. This means providing them with a great deal of information and also showing them how their donation will make an impact. Your fundraising page should answer questions like “What is this for?” “Why is this important?” and “Who are you?”.

A great way to show others that you’re trustworthy and serious about your cause is by displaying social media followers, ratings from third-party review sites, endorsements from respected organizations, and donations made. These signals help build credibility and trustworthiness on your fundraising page.

Show people the impact they’re making by providing stories of past success or even just stats of what was done in the past. People want to know that their money will be used efficiently and that it will have a big impact. For example, if you have a fundraiser for clean water in Africa, include the statistics on how many people lack access to clean water.



Building credibility for the organization

The first thing you want to do before creating a fundraising page is to establish credibility for your organization. One way to do this is by adding photos of members and volunteers, people involved in the cause, or the work that is being done.

Photos are a great way to show what your organization does and who’s behind it. If you post pictures of your board members, they can provide familiarity that might make people more inclined to donate. If you provide images from an event, it shows how much impact is possible with donations!

Use these photos as links back to your website or blog so that people can learn more about what you do- and also find ways to get involved themselves!

The basics of the fundraising page

The first and most important step of your fundraising page is to explain what your organization does and why you need funding. Be sure to include a short paragraph about the cause, event, or organization you’re raising money for. This will provide context for what people are donating towards and can help increase the number of donations.

Next, be sure to include a section on how donations will be used. This lets donors know that their money is going specifically towards a project, not somewhere else in your organization’s budget. You should also specify where donors can see a full list of where their donation goes so they have peace of mind knowing exactly where it’s going.

Here’s an example:

“All funds raised in this campaign go straight towards sending one child to daycare tuition per year.”

You must remember to thank all sponsors who donate- no matter the size of their pledge! It’ll take them less than a minute and it’ll make them feel appreciated for their contribution.



The best length for your campaign 

The best length for your campaign depends on the type of organization, event, or cause you’re fundraising for. If you have a set time frame, like 24 hours, then your fundraiser should be as short as possible to keep people engaged. But if you don’t have a time frame, it’s best to make your page as long as possible. This will increase the chance that people will donate and won’t give up when they reach the bottom of the page!

Make it easy to donate

The last thing you want to do is make a page that’s difficult for people to donate. You want your fundraising page to be as simple as possible.

A great way to make it easy for people to donate is by using PayPal, so people can give with just the click of a button.

Additionally, we recommend including a clear call-to-action at the top of the page. Your priority should be getting people onto your fundraising page and raising money!


A successful fundraiser page is an important part of any fundraising campaign. A well-designed page will make potential donors feel confident in donating to your organization. Make it easy for donors to donate by offering multiple options and be sure to include a compelling call-to-action.

By following these basic guidelines, you can create a page that is simple, attractive, and successful.


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