Attract new and existing donors to your cause by increasing organic traffic to your websites.
Search engine optimization (SEO) for Charity organisations is the process of optimizing your website to increase its visibility when people are looking for events, training, fundraisers, volunteer opportunities, or other events related to your mission.
Find out how SEO works and how it can help you grow your influence, expand your reach, and advance your fundraising efforts. Grow your Charity organisation’s online presence and climb up the search results with these SEO tips.
Here are 5 SEO Tips for Charity:-
1. Use the Right Target Keywords
Increase the relevance of your content by focusing on a keyword or by using keywords to motivate the topic of your article. That way, you can tell Google the main purpose of your content and, along with it, the type of search queries you want it to rank for.
Remember, you are targeting a human audience, not search engines. When writing, keep the keyword in mind, but don’t feel the need to include it unnaturally in your content.
Be sure to avoid:
Unnecessary repetition of words or sentences.
Add Words From Context
Insert blocks with similar keywords
Use keywords that are unrelated to the topic of the page.
Identify high-quality keywords for your Charity organisation by researching the search terms most relevant to your organization and potential sponsors. In addition, you need to understand search volume (average number of searches per month) and difficulty or competition (how many other websites are competing for the same keywords). Various keyword reporting tools can provide you with information about these factors.
SEO Tools for Charity organisations
There are many SEO keyword tools out there with different price tags and a variety of features that the casual user may not need. Many industry favorites like SEMRush or Moz offer free trials so you can familiarize yourself with the software before investing. Depending on your budget and needs, you can also opt for the free version of one of these more robust platforms.
These SEO tools will help you to easily find your target keywords and search volume. You see the current ranking of your website and the websites that are currently ranking for your target keywords. You can also track your rank over time to understand your progress.
Expert advice
Attract traffic from the most qualified donors by targeting keywords that explain the cause of your Charity organisation. Instead of targeting only high-volume keywords that don’t necessarily relate to your page, focus on phrases that reflect your Charity organisation’s mission.
2. Create Quality Content
Google wants you to give people the information they’re looking for, and quickly. Don’t allow your website visitors to navigate through complicated navigation or large blocks of text to find what they’re looking for. Instead, present the information in a way that is legible, engaging and resonates with the reader.
3. Follow the best practices on the page
Use on-page elements to help Google understand your content and the types of keywords you want the content to rank for.
“Onpage” refers to SEO best practices that are carried out correctly on your website and that affect the way Google crawls each of your pages. We like to classify these elements as:
Title tag
A title tag is one that appears as clickable blue text in SERPs and at the top of your Internet browser. When it comes to classifying signals it appears that small objects carry a lot of weight.
It is important to create a unique and relevant title tag for each page that includes your target keyword and your business brand.
Use your keyword at the far left of the title tag, add your organisation’s name at the end, and try to keep the tag between 55 and 60 characters long so it doesn’t get cut off by Google.
Meta Description
A meta description is text that appears in SERPs under the title tag to summarize the content of your page. Although they have no direct effect on your ranking, a well-written meta description can lead to high click-through rates. This will have a positive effect on your organic ranking and vice versa.
4. Optimize Your User Experience
Prioritize user experience to meet the needs of your visitors, reduce your bounce rate, and signal to Google that your content is crawlable.
To improve your user experience, make sure to:
Keep website loading time less than 5 seconds so that readers don’t get distracted
Provide intuitive navigation to show your visitors where to find the most important information
Make your content easy to read and understand
Organize your content to make it easy to find
Do you know the four principles of accessibility on the Internet?
In response to the amount of traffic generated by mobile devices, Google decided to prioritize the index of its mobile devices first. This simply means that Google mostly uses the mobile version of content when ranking, which confirms that a mobile-optimized website is more important than ever.
5. Beware of Off-Page SEO
A trusted source may link to your page, which means another site links to one of your web pages through its content.
Getting backlinks improves your ranking, increases your credibility and increases your visibility.
One way to get links is to look at news articles or websites when you host an event or start a new campaign.
Ask to be considered for upcoming articles or events to include in the calendar.
Here are some additional tips:-
Take advantage of local SEO opportunities
Although often overlooked, local SEO is an important part of your overall strategy.
Local SEO involves building or claiming your Google My Business listing to ensure that your organization uses keywords with localized qualifiers for branded keywords associated with your organization’s name or for local searches.
Stay up to date on SEO trends
Stay up to date with industry updates and trends by following the Google Webmaster Center and other industry blogs.
Some of our favorites are Search Engine Land, Moz, and Search Engine Journal.
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