The Importance of an Affiliate Program for NGOs

The Importance of an Affiliate Program for NGOs

When you think about the business of non-profit organizations, you might not think about the profit potential. However, many non-profit organizations make millions of dollars every year through their various programs and services. An affiliate program can be a great way for non-profits to make more money consistently. Understanding what it is and how it works can help you decide if this is something that would work well with your non-profit organization. It enables a company to collaborate with other businesses to drive sales for each other. It’s similar to partnerships that companies make with vendors or suppliers, but on a smaller scale and with different goals in mind. An affiliate will promote your business in exchange for a percentage of the profits they generate from their connections. Let’s take a closer look at why this might be beneficial for your organization and some things you should keep in mind when setting up an affiliate program.

What is an affiliate program?

An affiliate program is a system that enables a non-profit to partner with businesses to generate more sales. The affiliates who participate in the program will promote your business and receive a commission for every sale they make. The affiliate program is a win-win situation where you’re able to get free advertising while they benefit from the commission-based income. The goal of an affiliate program is to increase sales and build brand awareness. It is popular in all industries, including the non-profit sector. They are especially beneficial for small businesses that may not have the advertising budget to promote themselves as much as they’d like to. It provide them with an opportunity to generate revenue from their large social media following or email subscriber list. They can also help you build your email list and increase brand awareness by encouraging readers and followers to sign up to become affiliates. It can be run on a variety of different platforms, such as WordPress, WooCommerce, or a dedicated affiliate marketing site.

How do affiliate programs work?

Affiliate programs usually operate on a commission-based model, which means affiliates get a percentage of the profits generated by their referrals. So, if an affiliate referred someone to your non-profit and they bought a $100 product, the affiliate would receive roughly $10. The percentage varies depending on the affiliate program you choose to use. When someone signs up to become an affiliate and join your program, they’ll need to have a referral link they can share with their followers and readers. When someone clicks on their referral link to make a purchase, they’ll be redirected to your online store and any sales they make will go towards that affiliate’s commission. Are essentially a network of salespeople who are promoting your business for you and, in exchange, you pay them a percentage of their sales. Some require you to set a minimum amount that must be reached before affiliates can receive their commission.

Why should a non-profit have an affiliate program?

Affiliate programs are a great way to generate consistent revenue from a large, engaged following. Affiliates promote your business in exchange for a percentage of the profits they generate from their sales and can be a consistent source of income for your organization. With an affiliate program, you can also grow your email list and generate leads. Having affiliates promote your business for you can be a great way to get your name out there and reach more people who might be interested in your cause and services. It is great for non-profits because they don’t have to lift a finger. All the promoting is done by the affiliates and can be tailored to fit your brand and message. Affiliates can also help you reach more people who may not have been aware of your organization before. And, with a larger reach, you have a better chance of getting people involved and donating to your cause.

Which companies should run an affiliate program?

Affiliate programs are great for a wide range of businesses that have products or services that people buy online. You can use it to promote a wide variety of products or services such as e-books, courses, coaching, or digital products. It is also popular among big-name brands that want to promote their products and increase sales. If you’re thinking about setting up an affiliate program, you want to make sure you select partners who represent your brand well and whose content is engaging.

When running an affiliate program, be aware of…

– Make sure your affiliate program is compliant with regulations – Some industries require businesses to have an affiliate program that meets certain regulatory standards. If this applies to your industry, make sure to check with your legal team to make sure your program is compliant and follows the rules. – Offer competitive affiliate terms – Your affiliates are promoting your business and driving sales for you, so make sure you’re paying them adequately for their work. If your terms are too low, you’re not going to attract many affiliates. – Keep track of your affiliates – Make sure you’re tracking the performance of your affiliates and paying them accordingly. You don’t want to be selective about who gets paid and who doesn’t.


An affiliate program can be a great way to generate more consistent revenue. And, while they do require some work on your part, they can help you reach new audiences and promote your brand more effectively. If you’re part of a non-profit organization, an affiliate program can be a great way to generate more revenue. You can partner with brands that represent your message and have an engaged following.