Before you write the letter, you should ask yourself what the purpose of the letter is. A letter should be written to inform, persuade, and sell. There are many different types of letters for a variety of purposes. However, there is one thing that all letters have in common: they must be concise and easy to read.
A fundraising letter has an even more specific goal than most letters. It needs to get potential donors excited about donating money, while at the same time providing them with important information about your organization and what it does. When writing a letter like this, here are some tips to keep in mind:
Engage the reader
A letter should be written to persuade, which means it should engage the reader. One way to do this is by highlighting your organization’s accomplishments.
Are you a nonprofit that has given away $250,000 worth of clothing? Did you just start and have already helped 10 people with their financial needs? These are all things that would likely excite donors. Describing what you’ve accomplished is a great way to show them why they should donate money.
Give them the facts
Fundraising letters are often used to introduce a new organization to potential donors. They should provide the reader with important information about your organization, such as what it does and where funding will go.
There is no need for flowery language or long paragraphs when writing a fundraising letter. That will only serve to confuse readers. Keep your letter concise and easy to read.
Tell them how they can help
The first thing you should do is to let the reader know how they can help. You should make it clear that your organization needs their support to continue doing the important work that they do.
Write a letter that is concise and easy to read
The most important thing about a fundraising letter is that it has to be concise – no one wants to read a long letter. You want to get your message across as quickly as possible, so you can move on to the next person. The more concise your letter is, the more likely it will be that people will read it and contribute money.
Conclusion
Your fundraising campaign letter is one of the most important tools you have for spreading the word about your campaign. It can be tricky to write, but with these 4 tips, you’ll be able to tell your story quickly and clearly, raise more money and help as many people as possible.
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